Hows this for a marketing machine?  Parked right outside Best Buy, in the state of New Jersey, we see a BlackBerry truck with “BlackBerry Graduate” written on the side of it.  So what do you get when you go to the site?  Marketing strategy going towards students.  Bplay promotes a “Student Entertainment Pack” for your BlackBerry just by providing your name and email address.  Pretty good deal, some nice goodies included.  Check it out www.blackberry.com/graduate

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