Some of you folks prefer actual applications downloaded to your phones and then using the service.  In my opinion, it is quite nice to get by fine without having to execute any application.  As you all know, we have worked closesly with the makers of skySYNC.fm which is a service (in free beta now) that allows you to upload all you music in their cloud, letting you stream your music anywhere, anytime without the need of an actual application.  Thwapr works quite similar, as you’ll access everything you need through your web browser and native BlackBerry email client.

So how’s it work? Let’s say you have a video on your BlackBerry and you’d like to share it.  Maybe to a specific friend, Facebook, Twitter, or out in the open to everyone.  Thwapr allows you to email your videos right to them, having it show up right on your home page of Thwapr, where you can then do whatever you want with it then.  Thwapr has been out for quite sometime, but the new changes that were added this time around was the Twitter, Facebook, and Open Sharing capability.  We really recommend using Thwapr if you share videos on Facebook, Twitter, or just to your friends in general.  And that’s the beauty of it! There is no right or wrong user for Thwapr.  It’s made for everyone.  Head over to Thwapr.com from your BlackBerry or PC/Mac today to make an account.  Otherwise. hit the jump for the full press release.

Check out mobile technology platform for your cell phone multimedia solutions.

Thwapr Boosts Mobile Video for Twitter, Facebook, and “Open Sharing”

New service breaks down barriers for sharing and viewing video on mobile devices and social networks

New York, NY – February 25, 2010 – Thwapr, the mobile video sharing platform, today introduced major new capabilities for sharing and viewing mobile video in Facebook and Twitter, addressing significant limitations found in other solutions. The company is launching an open sharing model via “Thwap It!,”  a new way to share pictures or videos to mobile phones without registration or application download.

Key new features and updates include:

·         Twitter Mobile Video: “Tweet It!” is an integrated solution for posting any picture or video to Twitter from mobile phones and desktops where it can be viewed on hundreds of mobile devices, Macs, and PCs. This enables Thwapr video on Twitter to reach a large mobile audience.

·         Facebook Mobile Video: “Facebook Share It!” allows for any picture or video to be posted to Facebook so friends can play it on hundreds of mobile devices, Macs and PCs. In contrast, most users who upload video onto Facebook today face major limitations. Facebook Flash video plays only on the desktop and rarely on phones. Alternatives from competitors restrict video length, support limited handsets, or provide a disjointed user experience.

·         Open Sharing: A new open sharing capability called “Thwap It!” allows  users to easily and quickly share pictures or videos from a computer or a phone to one or more mobile phones, in a similar way users Tweet, Digg, or Buzz articles on the Web. Users launch Thwap It! from a simple Web button and can add a personalized note when sharing Thwaps to mobile friends and family.

·         More Thwapr-Friendly Devices: Thwapr now supports more than 200 devices for mobile video, including new smartphones and app phones recently launched such as Google Nexus One, Blackberry Bold 9700, Nokia N900, and Motorola Cliq. Support has been added for more feature phones, such as the LG Glimmer and Samsung i607, to provide a broader range of mobile video capability.  These models add to a broad list of handsets from Apple, HTC, LG, Google, Motorola, Nokia, Palm, RIM, Samsung and Sony via major carriers in the US and Canada -  AT&T, Verizon, Sprint, T-Mobile and Verizon.  See http://bit.ly/thwapr-top-devices for supported devices.

·         Enhanced Blackberry Video Capture and Android Streaming Support: Thwapr has added support for Blackberry’s high quality video capture format (480 x 360 resolution) and boosted streaming video playback quality for its service on Android phones; for example, Motorola Verizon Droid and Sony Ericsson Xperia x10i streaming on both 3G networks and WiFi.

Thwapr can now be enjoyed by 400 million Facebook users (of whom 100 million are Facebook mobile users) and by Twitter’s 75 million users. These new updates expand the audience for Thwapr, enhance Thwapr’s mobile video service, and do not require any downloads. And Thwapr is fun, fast, and free.

“The center of gravity for online video is shifting from the desktop to mobile devices,” said Eric Hoffert, CTO of Thwapr. “Users are increasingly capturing, sharing, and viewing video on their phones, in the moment, on-the-go.  Our new Thwap It!, Tweet It!, and Facebook Share It! functionality takes this trend and accelerates it, enriching what users can achieve for multimedia on their mobile devices.”

Bruce Goldstein, CEO  of Thwapr, puts it this way, ” In addition to basic functions like sharing mobile video to your PC/Mac, etc. , we separate ourselves from the ‘me too’ services of others by a ‘Thwap It’ (share to phone functionality) that is light years ahead of any web to mobile, or mobile to web entrants in the marketplace. As a result, brand agencies, professional sports teams, and the like are finding their way to our door to provide the missing link in serving their brands and fans the power of mobile video.”

Experience the simplicity of Thwap It!, Tweet It!, and Facebook Share It! via http://bit.ly/thwap-it which can be viewed on a mobile phone or computer. In a future release, Thwapr plans to enable publisher and blogger web sites so they can add a Thwap It! button for any picture or video.

Bloggers Use “Thwap It!” and “Tweet It!” at the Olympics

As part of the new feature rollout, social media journalists and bloggers are using Thwap It! to share mobile video to phones and Twitter during the Vancouver 2010 Video Walk presented by True North Media House, W2 Community Arts and Thwapr on February 24th at 4 PM PT.  This video walk provides bloggers and their followers a multi-dimensional, real-time view of key Olympic Sites in Vancouver: the-Canada Hockey Place, Robson Square Zip Line, Gastown, Historical center of Vancouver, Sochi Russia House, and the Olympic Cauldron, along with a preview of the next Winter Olympics.

Olympics video and photo Thwapr updates are available in Twitter searching #van2010 #thwapr tags.

About Thwapr, Inc.
Thwapr is the first true mobile video sharing communications platform.  Thwapr’s mission is to provide a social mobile video sharing experience regardless of carrier or device worldwide.  Developed by founding members of Apple’s QuickTime team and technologists from AVID/Digidesign and MTV, Thwapr’s patent-pending technology allows mobile users to send video “Thwaps” captured with their device to any other mobile users, easily and instantly.  The company is privately held.  For more information and to register for Thwapr, please visit www.thwapr.com on your mobile phone or computer. Follow Thwapr @ www.twitter.com/thwapr or become a fan at www.facebook.com/thwapr.

-by Mac Jadalhack

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