During this morning’s press conference, we were informed about the all new social platform for BlackBerry Messenger.  So what does this mean exactly?  Basically, third party application developers will be able to integrate their applications within BlackBerry Messenger – something that could not be done before.  By doing so, we’ll be seeing more social integration within applications.  For example, mobile gaming.  Imagine having online games on BlackBerry and being able to invite or add other game players via BBM.  Developers can build applications that tie all BlackBerry Messenger features including: chat, contacts, profiles, file transfer, and group invites.

By having BlackBerry Messenger integrated within applications, you’ll be able to share content in the application to BBM without having to switch back and forth between applications.  Also this works the other way around.  Let’s say you have some BBM integrated apps loaded on your BlackBerry.  You’ll be able to get right into the third party application right through BBM by opening up the menu while highlighting the designated contact.  That’s just some examples of what can be done, and I’m sure developers are creative enough to take the integrations even further.  Hit the jump for the full press release from RIM.

RIM Announces BBM Social Platform
Developers Will Be Able to Leverage the Power of Social Interactions within their Apps
San Francisco, CA – BlackBerry DEVCON 2010 – Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced the BBMTM (BlackBerry® Messenger) Social Platform, giving developers the tools to build applications that take advantage of the social aspects of the popular BBM service.
“The BlackBerry developer community has been eagerly awaiting the opportunity to integrate BlackBerry Messenger with their apps. BBM is a very popular service with over 28 million users and opening its real-time social connectivity to third party applications presents incredible opportunities,” said Alan Brenner, Senior Vice President, BlackBerry Platform at Research In Motion. “Access to BBM services from within apps will revolutionize gaming, enhance multimedia experiences, and add a new dimension to location based applications.”
Developers will be able to integrate various functions of the BBM service into their applications including chat capabilities, content sharing, and invitations. For example, users will be able to invite their BBM friends to join them in a game and then chat with one another while the game is being played. Other BBM functionality accessible to developers through the BBM Social Platform includes:

• Contact list – allows users to choose from their BBM contacts from within another
application in order to initiate social interactions such as chatting or initiating game play

•    BBM user profile – an application can insert application status updates into the user’s
BBM profile allowing it to be launched or downloaded from BBM by the user’s friends

•    Application-specific communities – users can create BBM friend groups specific to an
application

•    Data Transfer – allows users to transfer pictures, audio, video and other content directly
from an application to their BBM contacts or groups

•    Invitations – allows users to invite new friends to BBM, invite their friends to interact
within or download an application, and accept invitations, all from within an application
Through the BBM Social Platform, RIM is providing the BlackBerry developer community with the opportunity to leverage the power of BBM in their own applications in order to help drive loyalty to their applications through social and community interactions, as well as increase discoverability of their applications through peer communications and referrals.

September 27, 2010 -more- Several BlackBerry® Alliance members are already testing the BBM Social Platform as part of
an early access program.
“Kik is all about sharing, buying and experiencing music on a mobile platform, so integrating with BBM will deliver huge value to our users,” said Kik CEO Ted Livingston. “Kik users will be able to connect with friends and colleagues to discover and share music, the experience will be much more intimate through BBM.”
“With the new BBM Social Platform we will be able to build a ground breaking social eReading experience,” said Dan Liebu, Chief Technology Officer at Kobo. “We expect to increase engagement as Kobo users share their reading and shopping experiences in real-time.”
“The BBM Social Platform will allow us to bring innovative social features to our games that get friends playing together. Making social connections is a cornerstone to successful casual gaming, and with BBM integration, our fans will be able to easily connect with their friends to compete or cooperate,” said Nick Tremmaglia, Product Manager THK Live, Magmic Games
“The integration of BBM functionality into our leading sports app will be a game-changer for ScoreMobile,” says Benjie Levy, Executive Vice President and Chief Operating Officer, Score Media Inc. “We expect that embedding key BBM features will deepen user engagement, lengthen visit sessions, and help virally grow ScoreMobile’s user base.”
“Telmap’s search, mapping and navigation solutions have been a huge success in recent years and have proven to be extremely popular with BlackBerry smartphone users. We are proud to be one of the first application developers to integrate with BBM, as we strongly believe that the combination of a community together with Telmap’s expert location capabilities and BBM’s best-in-class messaging solution, will result in a winning offering,” said Motti Kushnir, Telmap CMO.
The BBM Social Platform is expected to be available in the spring of 2011.

-by Mac Jadalhack

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