Finally.  RIM announced the BlackBerry Messenger Social Platform back in September at DEVCON 2010, and we’re just seeing it now release in public beta.  I’m glad we saw it roll out at least as we’ll be seeing a lot of exciting applications roll up with BBM integrations.  Some of the key features include:

• Contact list – allows users to choose from their BBM contacts from within another application in order to initiate social interactions such as chatting or initiating game play
• BBM user profile – an application can insert application status updates into the user’s BBM profile allowing it to be launched or downloaded from BBM by the user’s friends
• Application-specific communities – users can create BBM friend groups specific to an application
• Data Transfer – allows users to transfer pictures, audio, video and other content directly from an application to their BBM contacts or groups
• Invitations – allows users to invite new friends to BBM, invite their friends to interact within or download an application, and accept invitations, all from within an application

Continue reading for more info and the full press release from RIM.

So for all you developers out there, you’ll be able to use BBM’s social aspects and implement them in your applications.  Kobo eBook Reader was good one, as we saw BBM users sharing books they were reading using BBM’s service.  Gaming is also huge here.  Imagine being able to invite your BBM friends to play in a game, have your status auto update to what game you’re playing or high score – possibilities are quite endless.

RIM Announces BBM Social Platform

Developers Will Be Able to Leverage the Power of Social Interactions within their Apps

San Francisco, CA – BlackBerry DEVCON 2010 – Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced the BBM™ (BlackBerry® Messenger) Social Platform, giving developers the tools to build applications that take advantage of the  social aspects of the popular BBM service.

“The BlackBerry developer community has been eagerly awaiting the opportunity to integrate BlackBerry Messenger with their apps. BBM is a very popular service with over 28 million users and opening its real-time social connectivity to third party applications presents incredible opportunities,” said Alan Brenner, Senior Vice President, BlackBerry Platform at Research In Motion. “Access to BBM services from within apps will revolutionize gaming, enhance multimedia experiences, and add a new dimension to location based applications.”

Developers will be able to integrate various functions of the BBM service into their applications including chat capabilities, content sharing, and invitations. For example, users will be able to invite their BBM friends to join them in a game and then chat with one another while the game is being played.

Other BBM functionality accessible to developers through the BBM Social Platform includes:
• Contact list – allows users to choose from their BBM contacts from within another application in order to initiate social interactions such as chatting or initiating game play
• BBM user profile – an application can insert application status updates into the user’s BBM profile allowing it to be launched or downloaded from BBM by the user’s friends
• Application-specific communities – users can create BBM friend groups specific to an application
• Data Transfer – allows users to transfer pictures, audio, video and other content directly from an application to their BBM contacts or groups
• Invitations – allows users to invite new friends to BBM, invite their friends to interact within or download an application, and accept invitations, all from within an application

Through the BBM Social Platform, RIM is providing the BlackBerry developer community with the opportunity to leverage the power of BBM in their own applications in order to help drive loyalty to their applications through social and community interactions, as well as increase discoverability of their applications through peer communications and referrals.

Several BlackBerry® Alliance members are already testing the BBM Social Platform as part of an early access program.

“Kik is all about sharing, buying and experiencing music on a mobile platform, so integrating with BBM will deliver huge value to our users,” said Kik CEO Ted Livingston. “Kik users will be able to connect with friends and colleagues to discover and share music, the experience will be much more intimate through BBM.”

“With the new BBM Social Platform we will be able to build a ground breaking social eReading experience,” said Dan Liebu, Chief Technology Officer at Kobo. “We expect to increase engagement as Kobo users share their reading and shopping experiences in real-time.”

“The BBM Social Platform will allow us to bring innovative social features to our games that get friends playing together. Making social connections is a cornerstone to successful casual gaming, and with BBM integration, our fans will be able to easily connect with their friends to compete or cooperate,” said Nick Tremmaglia, Product Manager THK Live, Magmic Games

“The integration of BBM functionality into our leading sports app will be a game-changer for ScoreMobile,” says Benjie Levy, Executive Vice President and Chief Operating Officer, Score Media Inc. “We expect that embedding key BBM features will deepen user engagement, lengthen visit sessions, and help virally grow ScoreMobile’s user base.”

“Telmap’s search, mapping and navigation solutions have been a huge success in recent years and have proven to be extremely popular with BlackBerry smartphone users. We are proud to be one of the first application developers to integrate with BBM, as we strongly believe that the combination of a community together with Telmap’s expert location capabilities and BBM’s best-in-class messaging solution, will result in a winning offering,” said Motti Kushnir, Telmap CMO.

The BBM Social Platform is expected to be available in the spring of 2011.

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About Research In Motion
Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.

Forward-looking statements in this news release are made pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws.  When used herein, words such as “expect”, “anticipate”, “estimate”,  “may”,  “will”, “should”, “intend,” “believe”, and similar expressions, are intended to identify forward-looking statements.  Forward-looking statements are based on estimates and assumptions made by RIM in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that RIM believes are appropriate in the circumstances.  Many factors could cause RIM’s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the “Risk Factors” section of RIM’s Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov).  These factors should be considered carefully, and readers should not place undue reliance on RIM’s forward-looking statements.  RIM has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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