RIM’s official statement regarding BlackBerry PlayBook slashed prices

by Otoniel Bruno

28 September 2011 No Comment

The last two weeks we’ve been letting you know about the BlackBerry PlayBook getting discounted at many different retail channels. From seeing that, it makes the PlayBook look like it’s getting phased out or doing poor enough in sales which results in a drastic price drop. RIM has something to say about it to clear up any confusions:

The official retail price of BlackBerry PlayBook has not changed. However, as mentioned on the Q2 earnings call on Sept. 15th, we have a number promotional plans in place for the fall with our retail partners that are intended to drive sell-through and increased adoption of the BlackBerry PlayBook. We are already starting to see some of these promotions being implemented in the form of instant rebates and gift cards within the consumer channel, and expect these promotions to continue into the holiday season. The BlackBerry PlayBook has established itself as a high-performance tablet, and we are confident that these activities, along with the upcoming software upgrade, BlackBerry PlayBook OS 2.0, will help to generate an increase in demand and sell through of the BlackBerry PlayBook over the upcoming months.

Pretty much RIM is saying that they are not dropping the official price of the BlackBerry PlayBook. Any promotions involving rebates and slashed prices are from the retailer as mentioned in the earnings call that occurred on September 15th.

Thanks for the tip Bogizo!