Well the time has finally come and here we see the Super Bowl ad campaign for BlackBerry finally take off. So far it has had some mixed opinions, based on Twitter’s critiques from those giving their two cents on all commercials today, not to mention the unfortunate blackout after halftime. The message behind the commercial is to exemplify what BlackBerry cannot do, pretty much saying that the new and improved BlackBerry 10 is very capable.
We received additional info from BlackBerry on why they chose to make the commercial accordingly:
“In our debut appearance at the Super Bowl we knew that it wasn’t feasible to communicate the rich experience of BlackBerry 10. We decided to use the light hearted spirit of Super Bowl ads to showcase what BlackBerry 10 can’t do,” said Frank Boulben, Chief Marketing Officer, BlackBerry. “We wanted to let people know that BlackBerry is back and that BlackBerry 10 is worth checking out. People can find out for themselves the amazing things that the totally re-designed, re-engineered and re-invented BlackBerry 10 can do at www.blackberry.com.”
Check out the video above and let us know what you think!